Milly has three parts, and you can switch each one on or off in Settings: the AI search widget (clicking your theme's search icon opens the Milly popup instead of the theme's native search), the AI chat bubble (a floating chat button on every page) and the product assistant (a "Have questions about the product?" box on product pages). For the search widget and the chat bubble, enable the "Milly - App switch" app embed (Theme editor → App embeds). For the product assistant, add the "Milly - Product assistant" block to your product page template in the theme editor.

A round chat button pinned to a corner of every page, so shoppers can ask for help without opening search first. You choose the corner, size, colors and icon (a preset or your own uploaded image). You can also show a short teaser message a few seconds after the page loads, and let the bubble flip now and then to show your assistant's avatar.

It sits on your product pages and answers questions about that exact product — sizes, materials, fit, care and more — using the product's own details, so it doesn't make things up. Shoppers can type a question or tap one of the suggested questions shown as buttons.

For each product, Milly uses the first of these that exists: questions you wrote for that product, questions you wrote for one of its collections, questions the AI writes from the product's own details (1–5 per product, 3 by default), or your store-wide default questions. AI questions are written the first time a product is viewed, saved, and rewritten automatically when the product changes. Manage everything on the Suggestions page under "Product assistant questions" — and under "Hide the product assistant on" you can hide it for specific products, collections, product types, vendors or tags.

Yes, after the first time. The first time a shopper taps a suggested question on a product, the answer is saved, and every later shopper gets it instantly. Saved answers stay until you press "Clear AI cache".

If the product, size or color a shopper wants isn't available, Milly suggests the closest alternatives — including other brands that do have it. Only when it really can't help does it give your store's phone number and email, which you set in Settings ("Contact phone" and "Contact email"; if the email is empty, your store's contact email is used).

Two sources: the live product search results for the shopper's query, and a broader catalog index we keep in sync with your store (title, tags, description, variant options, and metafields). The AI only ever recommends real products from those two sources — it doesn't invent products.

Yes — the "Store knowledge" box in Settings holds anything the AI should always know: shipping and returns, opening hours, sizing notes, FAQs. Milly fills it in from your store policies when the app is installed, and you can edit or regenerate it at any time.

Yes — under "Questions to ask shoppers" on the Suggestions page, list the questions in the order the AI should ask them (e.g. "Who is it for?", "What size?"). The AI asks the next unanswered one in each reply and offers tappable answers, skipping anything the shopper has already told it.

New products, price changes, and inventory updates sync automatically via webhooks, and the full catalog is refreshed every night. A manual reindex ("Reindex now" at the top of the Settings and Suggestions pages) is worth running after bulk changes (e.g. a CSV import) if you want them picked up straight away.

Yes — in Settings, under "Assistant identity", you can set the assistant's name, avatar, and tone (friendly/professional/playful/concise/detailed). Under "Look & feel" you choose the colors of the shopper's messages, the assistant's replies and the buttons, plus sound effects and the online dot on the avatar. Welcome/intro message wording lives on the Translations page, one set per storefront language.

Yes — the "AI suggestions" card on the Suggestions page lets you pin featured products and promoted collections, each with an optional note (e.g. "20% off this week"). The AI is instructed to strongly prefer recommending these when relevant.

Yes — the "Search suggestions" card on the Suggestions page lets you add your own one-word/short-phrase pills, or promote an actual top search straight from your store's own search history.

A separate dropdown of phrase suggestions (e.g. "jeans for men") shown under the search input as the shopper types, before they press Enter — powered by Shopify's own predictive search plus a catalog-title fallback. Off by default; toggle it on the Suggestions page.

Synonyms (Suggestions page → "Synonyms") make the plain results-grid search treat different words as equivalent — e.g. "kids" also matching "детска", or "trainers" also matching "sneakers". The AI chat side doesn't need this since it already expands the shopper's wording on its own.

Yes — when a product has a compare-at price set, both the results panel and the AI chat's product cards show the discounted price with the original struck through, and the AI is told to mention deals when relevant.

Collections, pages, and articles are all optional — enable them in Settings → "Shopify native search". If you turn every type off, the results column hides entirely and the popup becomes a chat-only assistant.

Yes — Settings → "Content moderation" lets you list forbidden words/phrases and a custom message shown instead. Separately (and not configurable), rapid-fire requests and keyboard-mashing/gibberish queries are automatically throttled.

Milly intercepts common search triggers (search icon/link, predictive-search inputs) used by Dawn and Dawn-derived themes. If your theme uses a different trigger, add its CSS selector in Settings → "Search trigger" — or turn on the AI chat bubble, which works with any theme.

Milly ships with ready-made translations in 33 languages and fills them in for every language your store uses. The Translations page lets you edit every shopper-facing string (popup, chat bubble and product assistant) per storefront language — Milly automatically shows the right set based on the shopper's active language, and the AI replies in the shopper's language.

The Analytics page breaks down searches, AI chat vs. results-grid product clicks, add-to-carts, and orders/revenue influenced by each surface, with a date-range picker. The homepage also shows a quick "Today" snapshot.